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顶尖财经网(www.58188.com)2019-10-17 13:14:19讯:
今日下午消息,国际品牌咨询机构Interbrand周四发布2019年全球品牌100强榜单,苹果蝉联冠军,华为再次成为中国唯一上榜品牌。今年全球100大品牌价值总计达2.1309万亿美元,较去年增长5.7%。
前10依次为:苹果、谷歌、亚马逊、微软、可口可乐、三星、丰田、奔驰、麦当劳、迪士尼。
苹果品牌价值达2342.41亿美元,较上年增长9%。谷歌和亚马逊分列2、3,品牌价值分别为1677.13亿美元和1252.63亿美元。
Facebook从去年的第9跌至第12位,品牌价值下降12%,至398.57亿美元。
华为今年排名第74位,较上年下降6位,品牌价值为68.87亿美元,较上年下降9%。
以下为100强榜单:
请填写表格标题
排名 |
品牌名 |
所在行业 |
品牌价值变化 |
品牌价值 |
01 |
APPle |
Technology |
+9% |
234,241 $m |
02 |
Google |
Technology |
+8% |
167,713 $m |
03 |
Amazon |
Technology |
+24% |
125,263 $m |
04 |
Microsoft |
Technology |
+17% |
108,847 $m |
05 |
Coca-Cola |
Beverages |
-4% |
63,365 $m |
06 |
Samsung |
Technology |
+2% |
61,098 $m |
07 |
Toyota |
Automotive |
+5% |
56,246 $m |
08 |
Mercedes-Benz |
Automotive |
+5% |
50,832 $m |
09 |
McDonald‘s |
Restaurants |
+4% |
45,362 $m |
10 |
Disney |
Media |
+11% |
44,352 $m |
11 |
BMW |
Automotive |
+1% |
41,440 $m |
12 |
IBM |
Business Services |
-6% |
40,381 $m |
13 |
Intel |
Technology |
-7% |
40,197 $m |
14 |
Facebook |
Technology |
-12% |
39,857 $m |
15 |
Cisco |
Business Services |
+3% |
35,559 $m |
16 |
Nike |
Sporting Goods |
+7% |
32,376 $m |
17 |
Louis Vuitton |
Luxury |
+14% |
32,223 $m |
18 |
Oracle |
Business Services |
+1% |
26,288 $m |
19 |
GE |
Diversified |
-22% |
25,566 $m |
20 |
SAP |
Business Services |
+10% |
25,092 $m |
21 |
Honda |
Automotive |
+3% |
24,422 $m |
22 |
Chanel |
Luxury |
+11% |
22,134 $m |
23 |
American Express |
Financial Services |
+13% |
21,629 $m |
24 |
Pepsi |
Beverages |
-1% |
20,488 $m |
25 |
J.P. Morgan |
Financial Services |
+8% |
19,044 $m |
26 |
IKEA |
Retail |
+5% |
18,407 $m |
27 |
UPS |
Logistics |
+7% |
18,072 $m |
28 |
Hermès |
Luxury |
+9% |
17,920 $m |
29 |
Zara |
Apparel |
-3% |
17,175 $m |
30 |
H&;M |
Apparel |
-3% |
16,345 $m |
31 |
Accenture |
Business Services |
+14% |
16,205 $m |
32 |
Budweiser |
Alcohol |
+3% |
16,018 $m |
33 |
Gucci |
Luxury |
+23% |
15,949 $m |
34 |
Pampers |
FMCG |
-5% |
15,773 $m |
35 |
Ford |
Automotive |
+2% |
14,325 $m |
36 |
Hyundai |
Automotive |
+5% |
14,156 $m |
37 |
Gillette |
FMCG |
-18% |
13,753 $m |
38 |
NESCAFé |
Beverages |
+4% |
13,605 $m |
39 |
Adobe |
Business Services |
+20% |
12,937 $m |
40 |
Volkswagen |
Automotive |
+6% |
12,921 $m |
41 |
Citi |
Financial Services |
+10% |
12,697 $m |
42 |
Audi |
Automotive |
+4% |
12,689 $m |
43 |
Allianz |
Financial Services |
+12% |
12,078 $m |
44 |
eBay |
Retail |
-8% |
12,010 $m |
45 |
adidas |
Sporting Goods |
+11% |
11,992 $m |
46 |
AXA |
Financial Services |
+6% |
11,830 $m |
47 |
HSBC |
Financial Services |
+5% |
11,816 $m |
48 |
Starbucks |
Restaurants |
+23% |
11,798 $m |
49 |
Philips |
Electronics |
-4% |
11,661 $m |
50 |
Porsche |
Automotive |
+9% |
11,652 $m |
51 |
L‘Oréal |
FMCG |
+4% |
11,589 $m |
52 |
Nissan |
Automotive |
-6% |
11,502 $m |
53 |
Goldman Sachs |
Financial Services |
-4% |
11,352 $m |
54 |
HP |
Electronics |
+4% |
10,891 $m |
55 |
Visa |
Financial Services |
+19% |
10,756 $m |
56 |
Sony |
Electronics |
+13% |
10,514 $m |
57 |
Kellogg‘s |
FMCG |
-2% |
10,419 $m |
58 |
Siemens |
Diversified |
+1% |
10,259 $m |
59 |
Danone |
FMCG |
+4% |
9,915 $m |
60 |
Nestlé |
FMCG |
+7% |
9,534 $m |
61 |
Canon |
Electronics |
-9% |
9,482 $m |
62 |
Mastercard |
Financial Services |
+25% |
9,430 $m |
63 |
Dell |
Electronics |
NEW |
9,086 $m |
64 |
3M |
Diversified |
-1% |
9,035 $m |
65 |
NETFlix |
Media |
+10% |
8,963 $m |
66 |
Colgate |
FMCG |
+2% |
8,824 $m |
67 |
Banco Santander |
Financial Services |
+13% |
8,521 $m |
68 |
Cartier |
Luxury |
+7% |
8,192 $m |
69 |
Morgan Stanley |
Financial Services |
-7% |
8,185 $m |
70 |
Salesforce.com |
Business Services |
+24% |
8,004 $m |
71 |
Hewlett Packard Enterprise |
Business Services |
-3% |
7,909 $m |
72 |
PayPal |
Financial Services |
+15% |
7,604 $m |
73 |
FedEx |
Logistics |
+2% |
6,998 $m |
74 |
Huawei |
Technology |
-9% |
6,887 $m |
75 |
LEGO |
FMCG |
+5% |
6,884 $m |
76 |
Caterpillar |
Diversified |
+19% |
6,791 $m |
77 |
Ferrari |
Automotive |
+12% |
6,458 $m |
78 |
Kia |
Automotive |
-7% |
6,428 $m |
79 |
Corona |
Alcohol |
+15% |
6,369 $m |
80 |
Jack Daniel‘s |
Alcohol |
+13% |
6,347 $m |
81 |
Panasonic |
Electronics |
-2% |
6,189 $m |
82 |
Dior |
Luxury |
+16% |
6,045 $m |
83 |
DHL |
Logistics |
+2% |
5,987 $m |
84 |
John Deere |
Diversified |
+9% |
5,883 $m |
85 |
Land Rover |
Automotive |
-6% |
5,855 $m |
86 |
Johnson &; Johnson |
FMCG |
-8% |
5,720 $m |
87 |
Uber |
Technology |
NEW |
5,714 $m |
88 |
Heineken |
Alcohol |
+4% |
5,626 $m |
89 |
Nintendo |
Electronics |
+18% |
5,550 $m |
90 |
MINI |
Automotive |
+5% |
5,532 $m |
91 |
Discovery |
Media |
-4% |
5,525 $m |
92 |
Spotify |
Media |
+7% |
5,516 $m |
93 |
KFC |
Restaurants |
+1% |
5,509 $m |
94 |
Tiffany &; Co. |
Luxury |
-5% |
5,335 $m |
95 |
Hennessy |
Alcohol |
+12% |
5,297 $m |
96 |
Burberry |
Luxury |
+4% |
5,205 $m |
97 |
Shell |
Energy |
-3% |
5,105 $m |
98 |
LinkedIn |
Media |
NEW |
4,836 $m |
99 |
Harley-Davidson |
Automotive |
-7% |
4,793 $m |
100 |
Prada |
Luxury |
-1% |
4,781 $m |
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